Thanks to Jenn at Cities on the Cheap for this one;
Fresh brewed or instant? You decide.
From Oct. 2 – 5, Starbucks invites customers to join the Starbucks VIA™ Ready Brew Taste Challenge at their favorite U.S. Starbucks location. Participants can taste Colombia Starbucks VIA™ next to fresh-brewed Pike Place™ Roast and challenge themselves to guess which one is Starbucks VIA™. Starbucks VIA™ Taste Challenge participants will receive coupon for a complimentary Tall brewed coffee on their next visit as well as an offer for $1 off a Starbucks VIA™ Ready Brew purchase.
hm… this would be interesting. most starbucks’ coffees don’t have much subtle notes, just as instant coffees. might be hard to distinguish between the two.